4 key components of in-game ad design | Unity at GDC 2023

March 30, 2023

Providing value at critical moments throughout gameplay is key to retaining players. Unity data shows that increasingly studios recognize that monetization tactics can deliver value in these moments and should be part of game development from the start. In this session Unity experts will dive into four components of in-game ad design covering goal setting, game loops, ad format choices, and optimization to discuss how studios use monetization to retain players. Speaker: Bryan Streit, Partner Manager, Publisher Ops #unity #monetization #iap

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4 key components of in-game ad design | Unity at GDC 2023

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4 key components of in-game ad design | Unity at GDC 2023

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