Real-time animation: Create an ad campaign lightning-fast in Unity

March 31, 2021 Carol Wu

Iterating animation assets after they’ve already been finalized and pushed through the rendering process takes a long time. That often means last-minute changes are out of the question – especially if you’re on a tight deadline.

But animation agency IV Studio could do it in real-time, and that’s how they delivered an ad campaign for a global brand in half the normal time.

Watch the presentation from IV Studio as they break down how they used Unity to deliver last-minute changes – 4X faster than a traditional animation.

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