Perfecting your game’s design can be difficult when you can’t see how your players interact with it. By doing A/B testing, you can make design decisions based on how your players really play the game.
Most Recent Articles

Learn how to modify and make changes to your game at scale without any major code changes or app updates with Unity Game Overrides, powered by Remote Config.

The global movement toward smart cities is underway, and digital twins are playing a leading role.

Winner of the Unity Awards 2021 Best project in Architecture, Engineering, & Construction (AEC), losci is changing the way people analyze and understand spaces. Learn how the company employed...

Enjoy a deep dive into the newly released Ziva Face Trainer (ZFT), a high-quality auto-rigging solution for RT3D faces.

Experience our latest real-time demo, Lion, which brings artist tools from Wētā Digital, Ziva, SpeedTree, SyncSketch, and the Unity Editor together for the first time.

The “Now Tech: Digital Twin Service Provider, Q1 2022” report recognizes Unity as a member of “a new class of digital twin service providers.”

Unity China will unlock new opportunities for partnering with local companies and help increase R&D investment to better serve the needs of the Chinese creator community.

Unity's Marc Whitten and Microsoft's Sarah Bond announce Unity partnership with Microsoft Azure to bring Create Solutions to the cloud and develop cloud infrastructure to better meet developer needs.

Unity is partnering with Mercedes-Benz AG to power the infotainment domain of its new operating system, which will roll out across its vehicle portfolio. The first vehicles running MB.OS and Unity...

We spoke with Felix Bohatsch, Game Director of Gibbon: Beyond the Trees to learn more about how he came up with the idea for this Apple Design Award-winning game, and his motivation for raising...

Soft Not Weak, Kitfox Games, and Tribe Games share how they create meaningful experiences that resonate with players.

We gave three developers the keys to our Digital Twin Twitter account so they could share some tips and tricks they have learned while working in Unity.

Ever wanted to automatically apply changes from one material to multiple others? Or to reuse a Base Material for local tweaks? In Unity 2022.1, we’re introducing a concept similar to Prefabs,...

Procedural Worlds recently brought Gaia into Intel’s Game Dev AI Toolkit. See how it can support your next AI endeavor.

Did you know that you can edit any kind of asset without the hassle of dealing with serialization languages like XML or JSON in the Unity Editor? While this works most of the time, however, there...

Unity’s Ryan Peterson and Media.Monks’ SVP, Tim Dillon, discuss what it’s going to take for B2C brands to make it in the metaverse.

It’s July, which means it is time for summer holidays! We hope you’re reading this edition of the Metaverse Minute from the beach with a piña colada, but if you’re not, we have some options for...

Unity Reflect Review is now available on Meta Quest 2 to unlock the power of virtual reality (VR), creating a fully immersive viewing environment to interact and contextualize 3D data.

Vivox, the leading player comms solution for games, now offers self-serve functionality and new, mobile-optimized features. This means more ways for your players to connect, collaborate, and...

Join us for our latest workshop series, Road to the Metaverse, where you’ll learn about real-time 3D technology and how to equip yourself with the Unity tools you need to build metaverse experiences.