Eyecandylab ascends video AR in the world’s first on-demand streaming experience by Red Bull TV – made with Unity

September 7, 2021 Ellen Grogan

Proving that augmented reality can transform an important story into a remarkable, interactive experience, Red Bull TV and eyecandylab came together to invite viewers to join the expedition of explorer Will Gadd’s The Last Ascent from their own homes. Along with Google TV they created an immersive AR rendition of this influential documentary – an experience so compelling, it became a nominee for a Sports Emmy, sharing the virtual stage with Super Bowl LV.

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