The family-friendly nature of Uken’s titles means when they are implementing ads into their games, not only do they have the usual challenge of keeping their gameplay experience compelling and their ads well integrated, but they also have to make sure everything works for their diverse audience. By using Ad Controls, Uken can hunt down ad issues before they have a chance to negatively impact their players, so they stay in control of their user experience.
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Learn about the recent updates to Unity Mediation A/B testing, increased visibility for ad campaigns, and register for upcoming webinars.

Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.

This article will focus on four organic approaches that are essential building blocks for a wider marketing strategy and which of them is the right approach for your game and audience.

Here are Unity Ads product and marketing updates, from new gaming industry data, action steps for Google Families policy, and the latest Unity Ads SDK.

Here are Unity Ads product and marketing updates, from Ad Controls to migrating from MoPub Mediation and avoiding null values in SKAd post-backs.

What is changing and when, and what action developers need to take for Google's rollout of privacy changes specific to Android devices.

View this one-pager to learn about the Creatives Upload Hub and how to centralize your ad creative management

Avoiding null values for SKAd post-backs for accurate conversion attribution.

This article contains Unity Ads product and service updates covering Ad Controls, a new Unity Ads SDK release, and China's PIPL.

This article contains Unity Ads product and service updates covering Ad Controls, iOS compliance, ad unit settings, default placements, MMP privacy modes, and China's PIPL.

Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central location. That means it's simple to find, review, and block unwanted creatives.

Learn how Unity and Mobile Deluxe, one of the top publishers of Made with Unity games, are getting ready for the changes in cross-apptracking with iOS14, expected in early 2021.
We consulted our Unity Ads experts to get their recommendations and best practices on how to take user acquisition campaigns to the next level.
This guide offers a comprehensive checklist of the steps to take to ensure monetization and user acquisition efforts with Unity Ads remain effective under the new rules.

Help your users understand why they are receiving the Apple prompt with our new context screen.

We sat down with publisher MobilityWare to discuss the dynamics at work affecting data privacy changes in the ad industry with iOS 14 ad tracking changes.

Learn how Unity and Mobile Deluxe, one of the top publishers of Made with Unity games, are getting ready for the changes in cross-app tracking with iOS 14, expected in early 2021.

Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.

In order to create a transparent market for all, we are excited to announce that Unity’s Unified Auction has fully transitioned from a second price auction to a first price auction.