Here are the Unity Ads product and marketing updates released in the months of June and July.
How Trailmix went from soft launch to a global success using Audience Pinpointer
See how the Trailmix team collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.
Dashboard reporting takes on new changes
Publishers can now save report filters and group-bys, set default reports by user, and share reports with a URL on the Unity Dashboard reporting pages for network and mediation organization-level reports. These pages can now be found under ‘Reporting’ in the organization-level section.
Testing devices feature released for Unity Mediation
For publishers using Unity Mediation, you can now confidently test mediation network connections with new features for all devices across your studio.
Unity Mediation SDK 0.5.0 now available
For publishers using Unity Mediation, SDK 0.5.0 provides additional benefits such as access to new features in development. Publishers can now sign up for access to early features by completing this form.
SKAd Conversion Value Reporting at Creative Pack level
Previously you were able to get SKAd conversions, Installs, and eCPI data in the Unity Dashboard, with Report Builder and Stats API only at the campaign level. Now, you can also get these statistics at a Creative Pack level as well. This creates an additional layer of data that can help inform your iOS user acquisition strategy.
The guide to launching user acquisition campaigns with Unity Ads
Explore this new guide to help you navigate the Unity Acquire Dashboard. Our experts have put together a comprehensive resource hub that walks you through user acquisition elements like campaign types, creative asset specifications and best practices, recommendations around soft launches, and much more.
Using your advertising goals to choose your bid strategy
Read this article to learn more about the Unity Ads bidding strategies available to you for your user acquisition campaigns. Strategize for growth while being in control of your ad spend.
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