Here are the Unity Ads product and marketing updates released in the month of April.
Publishers
[New webinar]
Learn how to scale your ad revenue in 2022
Join us on April 27 at 10:00 am PT to learn how to scale your ad revenue to new heights in 2022 and beyond.
Unity will be a part of Singular’s guest panel along with Game Hive and By Aliens to share the trends and best practices around monetizing your game. Here’s what you’ll learn:
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How to optimize for ROAS (return on advertising spend) by aligning monetization and user acquisition
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How to find the sweet spot between monetization and user experience to support player retention
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How the industry is expected to evolve and how you can prepare
Publishers and advertisers
[New webinar]
Unity Gaming Services Use Cases bootcamp
Join us for a free bootcamp on May 11 to learn about Unity Gaming Services Use Cases – a collection of samples designed to show you how you can use multiple UGS products to solve common game development challenges.
Advertisers
Growing your game with proven paid marketing strategies
Your game is ready to ship, but once it hits the app store, there's still more work to do. From user acquisition to monetization, there's so much to think about that it can feel overwhelming.
What you need is a sound marketing plan that evolves and adapts with your growth, but don’t worry as these plans don’t need to be extensive or expensive from the get-go.
We've compiled some first steps to help you get started with paid strategies that give you the means to fund your game, grow your user base, and close the growth loop.
Advertisers
Four organic marketing tactics to jumpstart user acquisition in 2022
As a companion piece to the paid marketing strategies article, we also have four organic tactics every developer should consider as the stepping stones for a more comprehensive marketing plan that takes your creation on a journey of growth and success without breaking the bank.
Publishers
Finding the right mobile game monetization partner
Every mobile developer wants to make the best game they can, but that doesn’t happen by accident. You need a reliable source of revenue to support your studio and get the funds you need to keep making projects your players love and ensure your game reaches its potential.
For those thinking about monetizing their game, it’s hard to determine where to begin as the world of mobile advertising continues to evolve at an increasingly fast pace.
Developers are up against changing regulations, growing industry consolidation, getting a return on their time spent monetizing, and setting the right goals for their studio. Choosing the right mobile game monetization partner can help you address and overcome these challenges so you can generate sustainable revenue amidst the complex world of monetization.
Publishers
Improved project creation workflow
The project creation dialog is being updated to help users through the process of creating a new project. When users create projects, the dialog will now more clearly depict the steps needed to complete the process.
Publishers
Improvements to A/B Testing in Unity Mediation
For publishers using Unity Mediation, the A/B testing feature now includes the option to duplicate your Group A waterfall instead of needing to create your Group B from scratch.
Publishers
Unity Mediation releases UTC timezone standardization
For publishers using Unity Mediation, all ad network reporting is now standardized on the same UTC time zone (coordinated universal time) making it easier to compare performance and make optimization decisions.
Advertisers
Increased visibility for ad campaign performance
You can now view your campaign changes and performance against starts, spend, and installs. Additional filtering options give you the ability to quickly drill down to see what is and isn’t working.
