Customer spotlight
How Trailmix went from soft launch to global success
See how Trailmix creates snackable experiences with their game Love & Pies that keep valuable players coming back for more with an impressive 20% by D30. Using Unity's Audience Pinpointer, the team was able to test the target audience and accelerate their growth journey after global release.
Publishers
Get Unity Ads SDK 4.4.1
Update to SDK 4.4.1 to take advantage of our optimized integration with AdMob. If you have the GMA SDK implemented, update to iOS version 7.5.2+ or Android version 19.2+.
Advertisers
Report Builder’s new dimensions
Granular reporting now allows you to make more informed and accurate decisions and thus, yield better results.
In the past couple of weeks, we’ve released several new dimensions that are already available for you in Report Builder.
Let’s dive into more details:
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SKAd postbacks: See the number of postbacks received from Apple’s SKAd network directly
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Video length: Divide your campaigns performance by the video length of your ads
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Installs per mille: Track how many installs the campaign gets per thousand impressions
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Total ROAS by D1, D3, and D14: Keep an eye on how your return on ad spend (ROAS) looks on the Day 1, Day 3 and Day 14 of your campaign.
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New Apple devices added in the Report Builder
Advertisers
New Apple devices added
As you may know, Apple has recently released new devices: iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max. These devices are now available in the Device Targeting tab in the Ads dashboard, so you can add an additional granularity in your campaigns by targeting the newest devices in the market.
If you’ve been targeting all devices already in your iOS campaigns (there’s no device preference selected), then you don’t need to add these new devices manually – they will be added automatically.
Publishers
Automated Bidding now available
Automated Bidding is a simple to use bidding strategy that gets you the maximum number of installs at the lowest cost per install, so you can swiftly set up campaigns and get your app discovered by high quality gamers.
Instead of setting up your campaigns with multiple targeting parameters, you simply select the countries you want to target and set your bid.
Who should use Automated Bidding?
Automated Bidding works for advertisers of all sizes. Some of the reasons you might up a campaign using Automated Bidding are:
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To get high quality gamers within a limited budget
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To test new geos where your user acquisition resources may be limited
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To soft launch new titles
If you’d like to learn more, then check out our resources:
Metrics depicted are specific to Mediation Reports.
Publishers
Customize your metrics on the Monetize Dashboard
Dashboard reporting capabilities have expanded for Mediation and Unity Ads reporting. You can now choose up to five metrics to include in each of your reports and save them to be shown each time you check in on those reports, making your reports more relevant and informative for your needs.
