Built by the leading mobile game platform, Unity offers monetization and user acquisition solutions to support your games. Drive the most revenue while delivering a great player experience.
Product and marketing updates: November and December 2022
Get the Unity Ads SDK 4.4.1, try the new Ads Controls feature, and get answers to user acquisition questions.
Chat with a Unity expert
How Candivore made Match Masters a success using Unity’s ROAS Campaigns
See how Candivore used Unity's ROAS campaigns & user acquisition tools to target their most valuable players, and generated revenue for Match Masters with IAPs.
On-demand bootcamp: Getting started with monetizing your game
Learn the foundations of monetization design and how ads can help grow your game while creating a positive player experience.
Key takeaways from the 2020 Mobile Game Monetization Report
Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.
Player-first engagement: Learnings from deltaDNA
Because our technology has been used to analyze and optimize thousands of games, Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. Franco Spina, a s
Product and marketing updates: August 2022
Learn how Dodreams uses Unity Mediation to optimize their monetization, get access to Vungle's demand now available for in-app bidding, and learn the UA best practices.
On-demand webinar: Key findings from Unity’s mobile insights 2022: Growth and monetization report
Dive into the key findings from Unity’s Mobile Insights 2022: Growth And Monetization Report, and learn about benchmarks and trends to help your game succeed.
Best practices for user acquisition campaigns using automated bidding
To help advertisers run successful campaigns with automated bidding, our experts put together this list of best practices and recommendations to consider.
Product and marketing updates: June & July 2022
New testing devices feature for Unity Mediation and see how Trailmix grew to global success.
How Dodreams achieves the perfect blend of monetization and a winning player experience
Unity Mediation has helped optimize Dodreams' ad revenue and enabled them to implement a hybrid monetization approach.
How Trailmix went from soft launch to a global success using Unity's Performance Campaigns
Trailmix sees success with Unity's Audience Pinpointer to run their user acquisition efforts for their game Love & Pies
The guide to launching user acquisition campaigns with Unity Ads
What you need to know about monitoring and optimizing your user acquisition campaigns in the Unity Ads Dashboard
Your guide to Unity bid strategies
This article describes how to use your advertising goals to choose your bid strategy and how those strategies can affect your overall UA campaign performance.
Product and marketing updates: May 2022
Get the Unity Ads SDK 4.2.1, manage your campaigns better, and see how Paradyme doubled their ad revenue.
Product and marketing updates: April 2022
Learn about the recent updates to Unity Mediation A/B testing, increased visibility for ad campaigns, and register for upcoming webinars.
Finding the right mobile game monetization partner
Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.
Four organic marketing tactics to jumpstart user acquisition in 2022
This article will focus on four organic approaches that are essential building blocks for a wider marketing strategy and which of them is the right approach for your game and audience.
Product and marketing updates: March 2022
Here are Unity Ads product and marketing updates, from new gaming industry data, action steps for Google Families policy, and the latest Unity Ads SDK.
Product and marketing updates: January to February 2022
Here are Unity Ads product and marketing updates, from Ad Controls to migrating from MoPub Mediation and avoiding null values in SKAd post-backs.
Google’s privacy changes - what you need to know
What is changing and when, and what action developers need to take for Google's rollout of privacy changes specific to Android devices.