Unity Ads
Built by the leading mobile game platform, Unity offers monetization and user acquisition solutions to support your games. Drive the most revenue while delivering a great player experience.
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Product and marketing updates: June & July 2022
New testing devices feature for Unity Mediation and see how Trailmix grew to global success.
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How Dodreams achieves the perfect blend of monetization and a winning player experience
Unity Mediation has helped optimize Dodreams' ad revenue and enabled them to implement a hybrid monetization approach.
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How Trailmix went from soft launch to a global success using Audience Pinpointer
Trailmix sees success with Unity's Audience Pinpointer to run their user acquisition efforts for their game Love & Pies
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The guide to launching user acquisition campaigns with Unity Ads
What you need to know about monitoring and optimizing your user acquisition campaigns in the Unity Ads Dashboard
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Your guide to Unity bid strategies
This article describes how to use your advertising goals to choose your bid strategy and how those strategies can affect your overall UA campaign performance.
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Product and marketing updates: May 2022
Get the Unity Ads SDK 4.2.1, manage your campaigns better, and see how Paradyme doubled their ad revenue.
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Product and marketing updates: April 2022
Learn about the recent updates to Unity Mediation A/B testing, increased visibility for ad campaigns, and register for upcoming webinars.
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Finding the right mobile game monetization partner
Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.
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Four organic marketing tactics to jumpstart user acquisition in 2022
This article will focus on four organic approaches that are essential building blocks for a wider marketing strategy and which of them is the right approach for your game and audience.
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Product and marketing updates: March 2022
Here are Unity Ads product and marketing updates, from new gaming industry data, action steps for Google Families policy, and the latest Unity Ads SDK.
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Product and marketing updates: January to February 2022
Here are Unity Ads product and marketing updates, from Ad Controls to migrating from MoPub Mediation and avoiding null values in SKAd post-backs.
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Google’s privacy changes - what you need to know
What is changing and when, and what action developers need to take for Google's rollout of privacy changes specific to Android devices.
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Creative Uploads Hub for Unity Ads
View this one-pager to learn about the Creatives Upload Hub and how to centralize your ad creative management
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How Ad Controls puts Uken in the drivers seat
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Avoiding null values for SKAd post-backs
Avoiding null values for SKAd post-backs for accurate conversion attribution.
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Product and service updates: December 2021
This article contains Unity Ads product and service updates covering Ad Controls, a new Unity Ads SDK release, and China's PIPL.
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Product and service updates: November 2021
This article contains Unity Ads product and service updates covering Ad Controls, iOS compliance, ad unit settings, default placements, MMP privacy modes, and China's PIPL.
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How Pixel United leveraged Ad Controls to save time and preserve revenue
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Unity introduces Ad Controls to protect brand safety
Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central location. That means it's simple to find, review, and block unwanted creatives.
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User Acquisition Best Practices
We consulted our Unity Ads experts to get their recommendations and best practices on how to take user acquisition campaigns to the next level.
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