The Power and Responsibility of Storytelling in the Age of Social Media

Join John Riccitiello and Malcolm Gladwell in a panel discussion, moderated by CNBC's Cat Clifford, on the power and responsibility of storytelling in the age of social media.

Learn about tried-and-tested, actionable insights and strategies to maximize revenue in social impact mobile games while still retaining players for the long term.

Learn more about Unity Social Impact.

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Meet our hosts
Malcolm Gladwell Author

Malcolm Gladwell is a highly respected author renowned for his innovative and multidisciplinary thinking. Named one of the 100 most influential people by TIME magazine and a Top Global Thinker by Foreign Policy, his best-selling books include The Tipping Point, Blink, and Outliers, where he’s explored how ideas spread, decision-making, and the roots of success.

John Unity CEO

John Riccitiello serves as Chief Executive Officer and Chairman of Unity, the world’s leading platform for creating and operating interactive, real-time (RT3D) content. Since John joined the company as CEO in 2014, Unity raised three equity rounds to help fuel growth and innovation, while building Unity’s team from a few hundred to approximately 4000 today. During his tenure as Chief Executive, he helped Unity establish the company’s market leadership in games, and now 54% of the top 1,000 mobile games are powered by Unity. Today, games built using Unity’s technology are downloaded over 5 billion times per month. He is also leading Unity’s drive to grow RT3D adoption to non-gaming industries including Film & Entertainment, Architecture, Construction, Automotive, and more. He also led Unity through it’s highly innovative IPO in 2020.
Unity remains fiercely committed to its mission of helping aspiring creators succeed in the world of RT3D. At Unity, we believe he world is a better place with more creators in it, and we do our part to make it possible for these creators to thrive.
John also serves on the Board of Councilors for the USC School of Cinematic Arts.
John has lived and worked all over the world in cities including New York City, Chicago, Nicosia (Cyprus), Dusseldorf, Paris, and London.

Cat Clifford Senior Writer, CNBC

Cat is the senior entrepreneurship writer at CNBC. She was formerly a senior writer at, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor’s degree.

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