What does monetizing a game mean and why is it different for big game studios vs indies? We break down the process, discuss the "players" in the ecosystem, and provide easy steps you can follow in order to play and succeed in the monetization game.
At Unity, Jamar guides publishers on improving their ads monetization while protecting the gameplay experience. He's previously worked at Disney Interactive and Scopely and has a decade of experience working in production for small game development teams.
Il Hwan LeeClient Partner, Managed Accounts
Il Hwan is a Client Partner for Unity Ads, responsible for nurturing publisher relationships to impact growth on mobile ad monetization. He helps publishers optimize performance by sharing market insights and consulting on best practice strategies for monetization.
Previous Session
Improving Your Core Game Loop to Drive Retention
Dive in to understand areas of your game that can hurt player experience and can be detrimental to user acq...
Crunching the Numbers: Navigating Mobile-Game Metrics
Are you developing an indie mobile game? Join us and our partner Adjust to learn about core metrics, reporting, and optimization, and the steps you can take to get your game to the next level.
It's Live! Now What? Make Your Indie Game a Live Service
Find out why having a live service model in your indie game matters and discover the advantages. We discuss how to create real live service campaigns, in-app content, comms, marketing, and more.
How can a marketing campaign grow your game? To find out, join this exploration of marketing fundamentals within the context of indie games. Learn the most effective strategies and methodologies.
Are you an indie developer? In this session, learn about the major development and marketing stages that will take your game from concept to worldwide launch – and beyond.
How to Get Creative with Creative: Promoting Your Game
What is a brand? And why do you need one inside and outside your game? We discuss how to make truly creative images, videos, and ads that speak to your game, and also how to optimize your ad creative.
Dive in to understand areas of your game that can hurt player experience and can be detrimental to user acquisition (UA). We also share valuable tips to help keep your players engaged.