How can a marketing campaign grow your game? To find out, join us for this exploration of marketing fundamentals within the context of indie games. We discuss effective strategies and methodologies needed for social channels, influencers, content, and more.
Eric is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting for freemium products.
Mark RobinsonSr. Director, Operate Marketing.
Mark co-founded deltaDNA in 2010 with a personal mission to change the games industry by using data-driven insights to drive personalized engagement. 9 years on, in September of 2019, deltaDNA joined Unity Technologies.
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It's Live! Now What? Make Your Indie Game a Live Service
Find out why having a live service model in your indie game matters and discover the advantages. We discuss...
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Putting the Pieces Together for Game Launch
Are you an indie developer? In this session, learn about the major development and marketing stages that wi...
Crunching the Numbers: Navigating Mobile-Game Metrics
Are you developing an indie mobile game? Join us and our partner Adjust to learn about core metrics, reporting, and optimization, and the steps you can take to get your game to the next level.
It's Live! Now What? Make Your Indie Game a Live Service
Find out why having a live service model in your indie game matters and discover the advantages. We discuss how to create real live service campaigns, in-app content, comms, marketing, and more.
Are you an indie developer? In this session, learn about the major development and marketing stages that will take your game from concept to worldwide launch – and beyond.
How to Get Creative with Creative: Promoting Your Game
What is a brand? And why do you need one inside and outside your game? We discuss how to make truly creative images, videos, and ads that speak to your game, and also how to optimize your ad creative.
Dive in to understand areas of your game that can hurt player experience and can be detrimental to user acquisition (UA). We also share valuable tips to help keep your players engaged.
The Game Within the Game – Monetization and Game Design
What does monetizing a game mean and why is it different for big game studios vs indies? We break down the process, discuss the "players" in the ecosystem, and provide easy steps you can follow.