Why are creative assets important for promoting your game? In this session, we explore how to plan, develop, and implement truly compelling assets to get your indie mobile game noticed after launch.
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Over the past two decades, Clément co-created an ad agency in Paris, developed packaging for Mattel's video game-based toy lines (WoW, CoD, Skylanders, Need For Speed), and directed visual development for mobile games. In recent years, he was the head of Creative Marketing for Playmobil: The Movie, and for Atari's mobile games Creative UA.
Steve has amassed a wealth of leadership experience at a portfolio of successful startups. At Struq (acquired by Quantcast), he led global expansion efforts. At AD-X Tracking (acquired by Criteo), he oversaw the growth strategy. More recently, Steve spearheaded the mobile app business at Criteo before founding Luna Labs in 2018.
Jan oversees User Acquisition efforts and has seen tremendous growth on titles such as Solitaire, Woodoku and Blackjack. Tripledot Studios is an independent mobile games studio that takes a data-driven approach in all areas of the business. With a proven performance marketing strategy they drive growth and deliver games that everyone can enjoy.
