Indie XP

Are you developing an indie mobile game? Join us and our partner Adjust to learn about core metrics, reporting, and optimization, and the steps you can take to get your game to the next level.

Find out why having a live service model in your indie game matters and discover the advantages. We discuss how to create real live service campaigns, in-app content, comms, marketing, and more.

Are you an indie developer? In this session, learn about the major development and marketing stages that will take your game from concept to worldwide launch – and beyond.

What is a brand? And why do you need one inside and outside your game? We discuss how to make truly creative images, videos, and ads that speak to your game, and also how to optimize your ad creative.

Dive in to understand areas of your game that can hurt player experience and can be detrimental to user acquisition (UA). We also share valuable tips to help keep your players engaged.

What does monetizing a game mean and why is it different for big game studios vs indies? We break down the process, discuss the "players" in the ecosystem, and provide easy steps you can follow.