How to Get Creative with Creative: Promoting Your Game
What is a brand? And why do you need one inside and outside your game? We discuss how to make truly creative images, videos, and ads that speak to your game, and also how to optimize your ad creative.
Improving Your Core Game Loop to Drive Retention
Dive in to understand areas of your game that can hurt player experience and can be detrimental to user acquisition (UA). We also share valuable tips to help keep your players engaged.
The Game Within the Game – Monetization and Game Design
What does monetizing a game mean and why is it different for big game studios vs indies? We break down the process, discuss the "players" in the ecosystem, and provide easy steps you can follow.