Warlords of Artenum hits a bullseye with ad buys

January 10, 2020

To maintain and grow a healthy user base, InnoGames has advertised consistently with Unity Ads. And implementing Audience Pinpointer, a powerful Unity Ads feature, into their user-acquisition strategy has significantly improved their results and raised their expectations of being able to consistently acquire high-quality users via Unity Ads. Read about how  this award-winning studio achieved a 20% increase in D7 retention rates, 60% scaling of ad spend within one year, and fewer repetitive optimizations needed from marketing managers.

Previous Article
62 days to $125M success: Making Last Day on Earth in Unity
62 days to $125M success: Making Last Day on Earth in Unity

Kefir's Last Day on Earth has garnered a whopping 83-million downloads, a million daily active users, and s...

Next Flipbook
War Robots succeeds with balanced gameplay-monetization blend
War Robots succeeds with balanced gameplay-monetization blend

Pixonic saw a 6% increase in total revenue, lower user acquisition costs when using Unity cinematics, and o...