How Trailmix went from soft launch to a global success using Audience Pinpointer

July 6, 2022 Unity Technologies

Trailmix is a small but mighty studio responsible for the creation of the hit title Love & Pies, winner of the Best Casual Game at the TIGA Awards in 2021.

The studio collaborated with Unity from early stages all the way up to global release to refine their targeting, test creatives, and help them scale up their user acquisition.

Love & Pies has achieved strong engagement metrics, showing 60% retention by Day 1 (D1), as well as retaining players to an impressive 20% by Day 30 (D30). Using Unity's Audience Pinpointer, the team was able to test the target audience and accelerate their growth journey after global release.

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