How Big Fish leveraged ad controls to save time and preserve revenue

January 21, 2022 Unity Technologies

 

Creating a positive user experience is important for free-to-play games where balancing ads and in-app purchases (IAP) is critical to keeping players happy while still successfully monetizing the game. Read this case study to find out how Big Fish achieves this balance with tools like self-service ad-blocking and revenue insights in Unity’s Monetize dashboard to help them be responsive to users and understand the impact of a blocking action. 

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