Modern games are providing more content, features, and events to their players than ever before, extending the life of games well beyond their launch date.
A continuous roll-out of fresh and exciting content has become expected for games of all sizes, not just ones from major studios.
But are these updates actually having a serious impact on success?
This report will discuss the latest findings from Unity and Akamai about the impact of content on player engagement, some key strategies for growth, insights on mapping out a successful post-launch content pipeline, and tools that allow studios to focus on creating a great experience for their players.
