To help both app publishers and advertisers prepare for iOS 14 changes to ad tracking, this guide offers a comprehensive checklist of the steps to take to ensure monetization and user acquisition efforts with Unity Ads remain effective under the new rules.
This guide also gives an overview of several of the new frameworks and processes publishers and advertisers need to be aware of.
- Steps to take for preparing apps and campaigns
- Consent flow before and after ATT enforcement
- Checking your users’ ad tracking rates
- Waterfall setup and optimization
- The growing importance of SDKs for advertisers
- Changes to install-based billing