Product and marketing updates: May 2022

June 9, 2022 Unity Technologies

Here are the Unity Ads product and marketing updates released in the month of May.

 

Publishers and advertisers 

[New report] Unity Ads data analyzed

In this report, we've analyzed Unity data to help you understand what top studios are doing to find user acquisition and monetization success. Download the full report to dive into practical takeaways on topics like ad placement, the most effective type of creative, and the best genres to advertise in for different KPIs.


 

Get the report

 

Publishers

Paradyme skyrockets their revenue with Unity Mediation

Learn how Unity Mediation helped Paradyme Games double their ad revenue so they could continue to build impressive experiences and expand to new regions.

Read case study

 

Publishers and advertisers 

Unity Gaming Services Use Cases Bootcamp

Packed with samples designed to show you how to use UGS tools, this Use Cases Bootcamp is for developers of all kinds looking to solve some common challenges.

Watch now

 

Publishers and advertisers

Unity Ads SDK 4.2.1 is now available

Implement the most recent Unity Ads SDK version 4.2.1 to unlock the full potential of Google AdMob demand.

Get version 4.2.1

 

Publishers

Impression-level reporting API available for Unity Mediation

For publishers using Unity Mediation, a new API is available that allows you to read out impression-level data to send to your MMPs or use for in-house analysis and reporting.

Learn more

 

Publishers

Unity Mediation is now supported by Adjust 

Publishers using Unity Mediation can now integrate the Adjust SDK with your Unity mediated project and view ad revenue events on their respective dashboards.

Learn more

 

Advertisers

Four organic marketing tactics to jumpstart user acquisition in 2022

Learn four organic tactics every developer should consider as the stepping stones for a more comprehensive marketing plan that takes your creation on a journey of growth and success without breaking the bank.

Read article

 

Advertisers

Save time working with bulk campaigns

Bulk Campaign Management now has a spreadsheet functionality that helps you manage your campaign setups, country bids, and source bids in bulk. Export and import a simple Excel or Google Sheets file for cross-campaign modifications.

Discover more

 

Advertisers

Updates to how you set up your campaign budgets

We’ve updated the campaign budget setup section in the Unity Dashboard. The new design has fewer steps needed to set up a budget, saving you time that you can spend on your user acquisition strategy.

Learn more

 

Advertisers

Device and manufacturer targeting for Android

Advertisers can now target specific Android devices and manufacturers with allowlist and blocklist functionality in the Unity Dashboard that will provide more granularity for your campaigns.  

Learn more

 

Advertisers

More ways to track your campaign history and performance

We’ve recently added new features to Campaign History and Performance in the Acquire Dashboard making it simpler to see how the changes you’ve made affect your campaign performance. 

Advertisers can use this to understand changes to Bids, Creative Packs, or Targeting have affected the amount of Starts they’ve received.

Learn more

 

Advertisers

Report Builder updates: New dimensions and measures

It never hurts to have stronger data reporting and analysis tools, so we’ve rolled out some fresh updates to Report Builder that will help you make more informed decisions for your game:

  • As of May 16, 2022, you can add the tCPI metric into the reports you’ve been creating to check how close your actual CPI is to your target goal

  • Create reports that allow you to see the performance of different ROAS (return on ad spend) types of your campaigns such as in-app purchases, ad revenue, or both

  • Export a .csv file with 50k rows instead of 500

  • All dimensions are now listed in alphabetical order to ease the overall experience

 

 

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