Products & Features | Unity
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Your guide to Unity bid strategies
This article describes how to use your advertising goals to choose your bid strategy and how those strategies can affect your overall UA campaign performance.
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Product and marketing updates: May 2022
Get the Unity Ads SDK 4.2.1, manage your campaigns better, and see how Paradyme doubled their ad revenue.
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Product and marketing updates: April 2022
Learn about the recent updates to Unity Mediation A/B testing, increased visibility for ad campaigns, and register for upcoming webinars.
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Product and marketing updates: March 2022
Here are Unity Ads product and marketing updates, from new gaming industry data, action steps for Google Families policy, and the latest Unity Ads SDK.
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Product and marketing updates: January to February 2022
Here are Unity Ads product and marketing updates, from Ad Controls to migrating from MoPub Mediation and avoiding null values in SKAd post-backs.
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Creative Uploads Hub for Unity Ads
View this one-pager to learn about the Creatives Upload Hub and how to centralize your ad creative management
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Product and service updates: December 2021
This article contains Unity Ads product and service updates covering Ad Controls, a new Unity Ads SDK release, and China's PIPL.
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Product and service updates: November 2021
This article contains Unity Ads product and service updates covering Ad Controls, iOS compliance, ad unit settings, default placements, MMP privacy modes, and China's PIPL.
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Unity introduces Ad Controls to protect brand safety
Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central location. That means it's simple to find, review, and block unwanted creatives.
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First price auction
In order to create a transparent market for all, we are excited to announce that Unity’s Unified Auction has fully transitioned from a second price auction to a first price auction.
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Player-first engagement: Learnings from deltaDNA
Because our technology has been used to analyze and optimize thousands of games, Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. Franco Spina, a s
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