Products & Features | Unity

  • Your guide to Unity bid strategies

    Your guide to Unity bid strategies

    This article describes how to use your advertising goals to choose your bid strategy and how those strategies can affect your overall UA campaign performance.

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  • Product and marketing updates: May 2022

    Product and marketing updates: May 2022

    Get the Unity Ads SDK 4.2.1, manage your campaigns better, and see how Paradyme doubled their ad revenue.

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  • Product and marketing updates: April 2022

    Product and marketing updates: April 2022

    Learn about the recent updates to Unity Mediation A/B testing, increased visibility for ad campaigns, and register for upcoming webinars.

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  • Product and marketing updates: March 2022

    Product and marketing updates: March 2022

    Here are Unity Ads product and marketing updates, from new gaming industry data, action steps for Google Families policy, and the latest Unity Ads SDK.

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  • Product and marketing updates: January to February 2022

    Product and marketing updates: January to February 2022

    Here are Unity Ads product and marketing updates, from Ad Controls to migrating from MoPub Mediation and avoiding null values in SKAd post-backs.

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  • Creative Uploads Hub for Unity Ads

    Creative Uploads Hub for Unity Ads

    View this one-pager to learn about the Creatives Upload Hub and how to centralize your ad creative management

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  • Product and service updates: December 2021

    Product and service updates: December 2021

    This article contains Unity Ads product and service updates covering Ad Controls, a new Unity Ads SDK release, and China's PIPL.

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  • Product and service updates: November 2021

    Product and service updates: November 2021

    This article contains Unity Ads product and service updates covering Ad Controls, iOS compliance, ad unit settings, default placements, MMP privacy modes, and China's PIPL.

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  • Unity introduces Ad Controls to protect brand safety

    Unity introduces Ad Controls to protect brand safety

    Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central location. That means it's simple to find, review, and block unwanted creatives.

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  • First price auction

    First price auction

    In order to create a transparent market for all, we are excited to announce that Unity’s Unified Auction has fully transitioned from a second price auction to a first price auction.

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  • Player-first engagement: Learnings from deltaDNA42:21

    Player-first engagement: Learnings from deltaDNA

    Because our technology has been used to analyze and optimize thousands of games, Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. Franco Spina, a s

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