The Game Within the Game – Monetization and Game Design

What does monetizing a game mean and why is it different for big game studios vs indies? We break down the process, discuss the "players" in the ecosystem, and provide easy steps you can follow in order to play and succeed in the monetization game.

Find out more about the Game Growth program.

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Meet our hosts
Jamar Graham Partner Manager, Publisher Operations

At Unity, Jamar guides publishers on improving their ads monetization while protecting the gameplay experience. He's previously worked at Disney Interactive and Scopely and has a decade of experience working in production for small game development teams.

Il Hwan Lee Client Partner, Managed Accounts

Il Hwan is a Client Partner for Unity Ads, responsible for nurturing publisher relationships to impact growth on mobile ad monetization. He helps publishers optimize performance by sharing market insights and consulting on best practice strategies for monetization.

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