How can a marketing campaign grow your game? To find out, join us for this exploration of marketing fundamentals within the context of indie games. We discuss effective strategies and methodologies needed for social channels, influencers, content, and more.
Eric is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting for freemium products.
Mark RobinsonSr. Director, Operate Marketing.
Mark co-founded deltaDNA in 2010 with a personal mission to change the games industry by using data-driven insights to drive personalized engagement. 9 years on, in September of 2019, deltaDNA joined Unity Technologies.
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The Unity Distribution Portal (UDP) can help you reach the massive international market of players beyond G...
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Effective strategies for keeping players engaged
Operating a live game is a delicate process, but data can guide you to the right messaging and mechanics to...
With lockdowns affecting people on all sides of gaming, hear how Tamatem has managed to update and even launch new games in these challenging work-from-home times.
Beyond the Engine: Nifty Backend Management for Live Games
In this engaging session featuring Ibs Rageh from Nifty Games, learn how they've implemented a suite of Unity's back-end cloud, remote, and productivity tools in their upcoming title, NFL Clash.
It's Live! Now What? Make Your Indie Game a Live Service
Find out why having a live service model in your indie game matters and discover the advantages. We discuss how to create real live service campaigns, in-app content, comms, marketing, and more.
Introducing Cloud Content Delivery – Enterprise CDN for Games
Join us to learn how our new Cloud Content Delivery solution can streamline your content management and delivery workflow, and how it combines with Unity features like Addressables.
Your Questions: Cloud Content Delivery and Addressables
The Addressable Asset System is a vital feature for many Unity users – particularly those with lots of content to manage. We’ve noticed some questions about using Cloud Content Delivery to deliver...
Mobile Studios Go Agile with Cloud Content Delivery
Concrete Software and Nifty Games use CCD to deliver content efficiently with maximum impact With Cloud Content Delivery (CCD), we are making it easy for all developers to provide content delivery...
Fine Margins: Learn the Real Costs of Hosting Your Game
Concerned about the cost of hosting your game? Get the actionable insight you need to take control of your costs, with the game server hosting experts: Multiplay.
Find out how to enable powerful voice and chat comms for stronger communities and in-game experiences. You’ll also learn about Vivox’s cross-platform support and 3D positional audio.
Across the board, we’ve found that developers have significant interest in using machine learning to fine-tune a game from a truly objective perspective. We built GameTune to do exactly that: to...
Test Smarter, Not Harder: Game Simulation & Anipang 4
Discover how Korean developer SundayTOZ leveraged Game Simulation to replace their unwieldy in-house testing solution, automating hundreds of hours of game balance testing across hundreds of levels.
Unlock access to over a billion new players for your Android mobile game
The Unity Distribution Portal (UDP) can help you reach the massive international market of players beyond Google Play – all with just one build managed from a single dashboard. The competition in...
Operating a live game is a delicate process, but data can guide you to the right messaging and mechanics to help your players get the most out of the gaming experience. Here are a few tips...
Dive in to understand areas of your game that can hurt player experience and can be detrimental to user acquisition (UA). We also share valuable tips to help keep your players engaged.
Learn how Unity and Mobile Deluxe, one of the top publishers of Made with Unity games, are getting ready for the changes in cross-app tracking with iOS 14, expected in early 2021.
The Game Within the Game – Monetization and Game Design
What does monetizing a game mean and why is it different for big game studios vs indies? We break down the process, discuss the "players" in the ecosystem, and provide easy steps you can follow.
How A/B testing can help you optimize your mobile game
A/B testing takes away the guesswork from the process of improving games. In games, at any one time, countless variables have an impact on each player’s experience. That variability has a knock-on...
Join Unity user acquisition experts on getting the most value from our features for post-install optimization. Find out how the latest machine learning can greatly improve your UA efforts.