To maintain and grow a healthy user base, InnoGames has advertised consistently with Unity Ads. And implementing Audience Pinpointer, a powerful Unity Ads feature, into their user-acquisition strategy has significantly improved their results and raised their expectations of being able to consistently acquire high-quality users via Unity Ads. Read about how this award-winning studio achieved a 20% increase in D7 retention rates, 60% scaling of ad spend within one year, and fewer repetitive optimizations needed from marketing managers.
Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gro...
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This article contains Unity Ads product and service updates covering Ad Controls, a new Unity Ads SDK release, and China's PIPL.
This article contains Unity Ads product and service updates covering Ad Controls, iOS compliance, ad unit settings, default placements, MMP privacy modes, and China's PIPL.
Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central location. That means it's simple to find, review, and block unwanted creatives.
We consulted our Unity Ads experts to get their recommendations and best practices on how to take user acquisition campaigns to the next level.
This guide offers a comprehensive checklist of the steps to take to ensure monetization and user acquisition efforts with Unity Ads remain effective under the new rules.
Help your users understand why they are receiving the Apple prompt with our new context screen.
We sat down with publisher MobilityWare to discuss the dynamics at work affecting data privacy changes in the ad industry with iOS 14 ad tracking changes.
Learn how Unity and Mobile Deluxe, one of the top publishers of Made with Unity games, are getting ready for the changes in cross-app tracking with iOS 14, expected in early 2021.
Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.
In order to create a transparent market for all, we are excited to announce that Unity’s Unified Auction has fully transitioned from a second price auction to a first price auction.
Because our technology has been used to analyze and optimize thousands of games, Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. Franco Spina, a s
A look back on the mobile gaming industry in 2019 and what to expect in 2020
Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.
The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metric that matters: Lifetime Value
Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.
Mobile Game Marketing Guide to detail all of the channels and tactics Unity provides to grow your mobile app, keep players engaged, monetize your players, and metrics for success.
Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gross revenue.
Pixonic saw a 6% increase in total revenue, lower user acquisition costs when using Unity cinematics, and over 130 million installs.