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User Acquisition Best Practices

Level-up your user acquisition strategy with these best practices from our Unity experts

We consulted our Unity Ads experts to get their recommendations and best practices on how to take user acquisition campaigns to the next level. Read about strategies for launching, bidding, creative concepts, post-install optimization, and more to help advertisers grow their games and achieve their campaign goals.  

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Unity introduces Ad Controls to protect brand safety
Unity introduces Ad Controls to protect brand safety

Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central ...

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iOS 14 app readiness guide
iOS 14 app readiness guide

This guide offers a comprehensive checklist of the steps to take to ensure monetization and user acquisitio...