iOS 14 app readiness guide

To help both app publishers and advertisers prepare for iOS 14 changes to ad tracking, this guide offers a comprehensive checklist of the steps to take to ensure monetization and user acquisition efforts with Unity Ads remain effective under the new rules. 

This guide also gives an overview of several of the new frameworks and processes publishers and advertisers need to be aware of. 

Learn about:

  • Steps to take for preparing apps and campaigns
  • Consent flow before and after ATT enforcement
  • Checking your users’ ad tracking rates
  • Waterfall setup and optimization
  • The growing importance of SDKs for advertisers
  • Changes to install-based billing
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User Acquisition Best Practices
User Acquisition Best Practices

We consulted our Unity Ads experts to get their recommendations and best practices on how to take user acqu...

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Explaining the ATT prompt to users
Explaining the ATT prompt to users

Help your users understand why they are receiving the Apple prompt with our new context screen.