You’ve spent months, possibly years, working on a game that you know will be a hit. You’re nearing the end of the development cycle, and are starting to wonder how you’re going to make this game go viral. You poured your blood, sweat, and tears into this game – how do you turn it into a smashing success? You’ll find out in this step-by-step guide on how to grow your mobile game, keep your players engaged, and measure your success. Read about all of the channels you can use to grow your game effectively, optimization strategies to get your game in front of millions of people, challenges most game developers face (and how to avoid them), and monetization tips to increase your revenue.
Learn more about Unity

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A look back on the mobile gaming industry in 2019 and what to expect in 2020

Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.

The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metric that matters: Lifetime Value

Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.
Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gross revenue.
To optimize user acquisition strategies and achieve return on ad spend, one studio used Audience Pinpointer for a 20% increase in day 7 retention rates
Pixonic saw a 6% increase in total revenue, lower user acquisition costs when using Unity cinematics, and over 130 million installs.