Moscow-based Pixonic has driven War Robots’ monthly players’ spending to over $5M and generated an estimated $190 million in lifetime gross revenue. And with millions of users playing for over two years, they’ve done it without sacrificing player engagement and retention. Read about how Pixonic maximized their revenue without negatively impacting user experience with Unity.
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Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.
Because our technology has been used to analyze and optimize thousands of games, Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. Franco Spina, a s
A look back on the mobile gaming industry in 2019 and what to expect in 2020
Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.
The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metric that matters: Lifetime Value
Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.
Mobile Game Marketing Guide to detail all of the channels and tactics Unity provides to grow your mobile app, keep players engaged, monetize your players, and metrics for success.
Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gross revenue.
To optimize user acquisition strategies and achieve return on ad spend, one studio used Audience Pinpointer for a 20% increase in day 7 retention rates