Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gross revenue. Learn about how Kefir soft launched the game in just 62 days, how they enhanced monetization and marketing strategies with Unity Ads, Unity IAP, and Audience Pinpointer, and how smooth gameplay was achieved across all devices using the Unity Memory Profiler.
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Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.
42:21Because our technology has been used to analyze and optimize thousands of games, Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. Franco Spina, a s
38:35Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.
59:20The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metric that matters: Lifetime Value
Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.
Mobile Game Marketing Guide to detail all of the channels and tactics Unity provides to grow your mobile app, keep players engaged, monetize your players, and metrics for success.
To optimize user acquisition strategies and achieve return on ad spend, one studio used Audience Pinpointer for a 20% increase in day 7 retention rates
Pixonic saw a 6% increase in total revenue, lower user acquisition costs when using Unity cinematics, and over 130 million installs.