How Big Fish leveraged ad controls to save time and preserve revenue

 

Creating a positive user experience is important for free-to-play games where balancing ads and in-app purchases (IAP) is critical to keeping players happy while still successfully monetizing the game. Read this case study to find out how Big Fish achieves this balance with tools like self-service ad-blocking and revenue insights in Unity’s Monetize dashboard to help them be responsive to users and understand the impact of a blocking action. 

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Product and service updates: November 2021
Product and service updates: November 2021

This article contains Unity Ads product and service updates covering Ad Controls, iOS compliance, ad unit s...

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Unity introduces Ad Controls to protect brand safety
Unity introduces Ad Controls to protect brand safety

Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central ...