Built by the leading mobile game platform, Unity offers the first-ever game monetization solution that optimizes for lifetime value (LTV). Drive the most revenue while delivering a great player experience.
New High Score – How Hyper Casuals Took Over the World
Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.
Player-first engagement: Learnings from deltaDNA
Because our technology has been used to analyze and optimize thousands of games, Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. Franco Spina, a s
The 2020 Mobile Game Monetization Report
A look back on the mobile gaming industry in 2019 and what to expect in 2020
Key Takeaways From The 2020 Mobile Game Monetization Report
Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.
Increasing Player LTV: Tips and tricks you need to know
The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metric that matters: Lifetime Value
The Four Monetization Mistakes That Are Costing You Money
Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.
The beginner's guide to growing your mobile game
Mobile Game Marketing Guide to detail all of the channels and tactics Unity provides to grow your mobile app, keep players engaged, monetize your players, and metrics for success.
62 days to $125M success
Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gross revenue.
Warlords of Artenum hits a bullseye with ad buys
To optimize user acquisition strategies and achieve return on ad spend, one studio used Audience Pinpointer for a 20% increase in day 7 retention rates
War Robots succeeds with balanced gameplay-monetization blend
Pixonic saw a 6% increase in total revenue, lower user acquisition costs when using Unity cinematics, and over 130 million installs.