Monetization

Built by the leading mobile game platform, Unity offers the first-ever game monetization solution that optimizes for lifetime value (LTV). Drive the most revenue while delivering a great player experience.

  • How Big Fish leveraged ad controls to save time and preserve revenue

    How Big Fish leveraged ad controls to save time and preserve revenue

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  • Unity introduces Ad Controls to protect brand safety

    Unity introduces Ad Controls to protect brand safety

    Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central location. That means it's simple to find, review, and block unwanted creatives.

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  • User Acquisition Best Practices

    User Acquisition Best Practices

    We consulted our Unity Ads experts to get their recommendations and best practices on how to take user acquisition campaigns to the next level.

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  • iOS 14 app readiness guide

    iOS 14 app readiness guide

    This guide offers a comprehensive checklist of the steps to take to ensure monetization and user acquisition efforts with Unity Ads remain effective under the new rules.

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  • Explaining the ATT prompt to users

    Explaining the ATT prompt to users

    Help your users understand why they are receiving the Apple prompt with our new context screen.

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  • Publisher strategies for iOS 14

    Publisher strategies for iOS 14

    We sat down with publisher MobilityWare to discuss the dynamics at work affecting data privacy changes in the ad industry with iOS 14 ad tracking changes.

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  • Navigating monetization in iOS 14

    Navigating monetization in iOS 14

    Learn how Unity and Mobile Deluxe, one of the top publishers of Made with Unity games, are getting ready for the changes in cross-app tracking with iOS 14, expected in early 2021.

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  • New High Score – How Hyper Casuals Took Over the World

    New High Score – How Hyper Casuals Took Over the World

    Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.

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  • First price auction

    First price auction

    In order to create a transparent market for all, we are excited to announce that Unity’s Unified Auction has fully transitioned from a second price auction to a first price auction.

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  • Player-first engagement: Learnings from deltaDNA42:21

    Player-first engagement: Learnings from deltaDNA

    Because our technology has been used to analyze and optimize thousands of games, Unity has unique insights on what keeps players happy and engaged over weeks, months, and even years. Franco Spina, a s

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  • The 2020 Mobile Game Monetization Report

    The 2020 Mobile Game Monetization Report

    A look back on the mobile gaming industry in 2019 and what to expect in 2020

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  • Key Takeaways From The 2020 Mobile Game Monetization Report38:35

    Key Takeaways From The 2020 Mobile Game Monetization Report

    Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.

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  • Increasing Player LTV: Tips and tricks you need to know59:20

    Increasing Player LTV: Tips and tricks you need to know

    The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metric that matters: Lifetime Value

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  • The Four Monetization Mistakes That Are Costing You Money

    The Four Monetization Mistakes That Are Costing You Money

    Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.

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  • The beginner's guide to growing your mobile game

    The beginner's guide to growing your mobile game

    Mobile Game Marketing Guide to detail all of the channels and tactics Unity provides to grow your mobile app, keep players engaged, monetize your players, and metrics for success.

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  • 62 days to $125M success

    62 days to $125M success

    Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gross revenue.

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  • Warlords of Artenum hits a bullseye with ad buys

    Warlords of Artenum hits a bullseye with ad buys

    To optimize user acquisition strategies and achieve return on ad spend, one studio used Audience Pinpointer for a 20% increase in day 7 retention rates

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  • War Robots succeeds with balanced gameplay-monetization blend

    War Robots succeeds with balanced gameplay-monetization blend

    Pixonic saw a 6% increase in total revenue, lower user acquisition costs when using Unity cinematics, and over 130 million installs.

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