After Tencent Games acquired Riot Games and its League of Legends, the most popular PC game worldwide, Tencent went after the Chinese mobile market with a new game and IP: Wangzhe Rongyao. Translated as Honor of Kings, the game quickly became a top iOS and Android download with over 200M daily users generating almost $2 billion in 2017 alone. Read about how Tencent Games reached the masses and eSports arenas with a competitive MOBA.
To optimize user acquisition strategies and achieve return on ad spend, one studio used Audience Pinpointer...
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