App readiness checklist

February 15, 2021 Unity Technologies
For app publishers   For app advertisers   For app publishers and advertisers




















Check your current users’ data tracking preferences.

If your app already uses Unity Ads, this new feature is available on your dashboard.

Make sure your ad waterfalls are optimized.

Read more about optimizing your ad waterfalls in our app readiness guide.

Prepare your data and live ops strategies for user segmentation.

Optimize your tracking opt-in user flows to maximize revenues.

Implement iOS 14 support package from the package manager 

Easily integrate ATT specific elements, such as the info.plist, ATT prompt API calls, and a Content Screen prefab.

Note: This package is optional, but is convenient for publishers
 

































Make sure your ad networks have registered for their SKAdNetwork ID.

Read more about working with info.plist and SKAdNetwork IDs.

Update your third-party SDKs to their latest version.

This will ensure you can continue to optimize your campaigns after AppTrackingTransparency (ATT) comes into force.

Prepare for billing changes, as ATT will affect install postback data.

Ad networks may be unable to charge based on CPI and will need to move to CPM-based billing.

Make sure your reporting APIs are up to date for the new SKAdNetwork reporting options.

Ensure your app has a completed Apple’s Privacy Survey and you understand your partner’s data collection processes and policies.

Unity Ads data collection details are available in our Knowledge Base.

Review any new campaign best practices with your ad network partners.
 






Gather all the information from third-party SDKs that you need for Apple’s Privacy Survey.

Unity Ads data collection details are available in our Knowledge Base.

Update your third-party SDKs to their latest version.
               
               
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iOS 14 app readiness guide
iOS 14 app readiness guide

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