Guide to launching user acquisition campaigns with Unity Ads

On this resource hub, our Unity experts have compiled all the information you need to get your user acquisition (UA) campaigns up and running.

  • The guide to launching user acquisition campaigns with Unity Ads

    The guide to launching user acquisition campaigns with Unity Ads

    What you need to know about monitoring and optimizing your user acquisition campaigns in the Unity Ads Dashboard

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  • Getting started with the basics

    Getting started with the basics

    Learn the four basic steps needed to launch your first user acquisition campaign in the Unity Ads Dashboard

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  • Ready to launch your next user acquisition campaign?

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  • Running user acquisition campaigns on Android vs iOS

    Running user acquisition campaigns on Android vs iOS

    Learn about the differences between user acquisition campaigns running on different operating systems

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  • User acquisition campaign types on Unity

    User acquisition campaign types on Unity

    Learn about the three user acquisition campaign types we offer at Unity

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  • Creative asset specifications for user acquisition

    Creative asset specifications for user acquisition

    Learn about the four types of ad creatives you can use in your UA campaigns.

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  • Recommendations around soft launches

    Recommendations around soft launches

    Read tips and tricks to strategize for your soft launches with Unity's user acquisition campaigns.

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  • Creatives for user acquisition: Best practices

    Creatives for user acquisition: Best practices

    Get general recommendations to make the most out of your ad creatives. Understand Unity’s moderation policies. Learn about how ads are shown and how they convert. Learn how to analyze your data.

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  • iOS 14 UA Campaign Best Practices

    iOS 14 UA Campaign Best Practices

    Follow this cheat sheet to optimize your user acquisition campaign around Apple’s iOS14

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  • Common mistakes in user acquisition campaigns

    Common mistakes in user acquisition campaigns

    Our experts compiled common mistakes and give a list of easy solutions to spare you the learning curve

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  • FAQ: Launching user acquisition campaigns with Unity

    FAQ: Launching user acquisition campaigns with Unity

    Get answers straight from Unity experts on the most common questions that our clients ask when onboarding and launching campaigns with Unity Ads.

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  • Unity Ads glossary

    Unity Ads glossary

    Common terms used for user acquisition and monetization in mobile advertising.

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