Warlords of Artenum hits a bullseye with ad buys

January 9, 2020

To maintain and grow a healthy user base, InnoGames has advertised consistently with Unity Ads. And implementing Audience Pinpointer, a powerful Unity Ads feature, into their user-acquisition strategy has significantly improved their results and raised their expectations of being able to consistently acquire high-quality users via Unity Ads. Read about how  this award-winning studio achieved a 20% increase in D7 retention rates, 60% scaling of ad spend within one year, and fewer repetitive optimizations needed from marketing managers.

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62 days to $125M success
62 days to $125M success

Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gro...

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