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62 days to $125M success

Last Day on Earth garnered 83 million downloads, a million active daily users, and over $125 million in gross revenue. Learn about how Kefir soft launched the game in just 62 days, how they enhanced monetization and marketing strategies with Unity Ads, Unity IAP, and Audience Pinpointer, and how smooth gameplay was achieved across all devices using the Unity Memory Profiler.

Previous Flipbook
Bam, bam, bam, I got you!
Bam, bam, bam, I got you!

GameInsight capitalized on a gap in the market by building a mobile version of their FPS project for thecas...

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Warlords of Artenum hits a bullseye with ad buys
Warlords of Artenum hits a bullseye with ad buys

To optimize user acquisition strategies and achieve return on ad spend, one studio used Audience Pinpointer...