How Big Fish leveraged ad controls to save time and preserve revenue

October 15, 2021 Unity Technologies

 

Creating a positive user experience is important for free-to-play games where balancing ads and in-app purchases (IAP) is critical to keeping players happy while still successfully monetizing the game. Read this case study to find out how Big Fish achieves this balance with tools like self-service ad-blocking and revenue insights in Unity’s Monetize dashboard to help them be responsive to users and understand the impact of a blocking action. 

Previous Flipbook
Five platforms, 6M+ copies: Creating the undersea world of Subnautica
Five platforms, 6M+ copies: Creating the undersea world of Subnautica

Download this case study to learn how Unity helped Unknown Worlds successfully port the studio’s franchise ...

Next Flipbook
How Unity helped The Chinese Room launch the exceptional Little Orpheus
How Unity helped The Chinese Room launch the exceptional Little Orpheus

Learn how The Chinese Room partnered with Unity to create Little Orpheus: “one of the best things to come o...