Unity Ads (Blog)
Resources, content and features for maximize your revenue and acquire valuable users with Unity Ads.
How Candivore made Match Masters a success using Unity’s ROAS Campaigns
See how Candivore used Unity's ROAS campaigns & user acquisition tools to target their most valuable players, and generated revenue for Match Masters with IAPs.
Best practices for user acquisition campaigns using automated bidding
To help advertisers run successful campaigns with automated bidding, our experts put together this list of best practices and recommendations to consider.
Build immersive worlds in virtual reality (VR)
Turn your concept into virtual reality. Learn how to build immersive worlds, create a deeper sense of presence, and add interactions to breathe life into your virtual reality experience.
How Trailmix went from soft launch to a global success using Unity's Performance Campaigns
Trailmix sees success with Unity's Audience Pinpointer to run their user acquisition efforts for their game Love & Pies
The guide to launching user acquisition campaigns with Unity Ads
What you need to know about monitoring and optimizing your user acquisition campaigns in the Unity Ads Dashboard
Your guide to Unity bid strategies
This article describes how to use your advertising goals to choose your bid strategy and how those strategies can affect your overall UA campaign performance.
Finding the right mobile game monetization partner
Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.
Four organic marketing tactics to jumpstart user acquisition in 2022
This article will focus on four organic approaches that are essential building blocks for a wider marketing strategy and which of them is the right approach for your game and audience.
Google’s privacy changes - what you need to know
What is changing and when, and what action developers need to take for Google's rollout of privacy changes specific to Android devices.
Avoiding null values for SKAd post-backs
Avoiding null values for SKAd post-backs for accurate conversion attribution.
Unity introduces Ad Controls to protect brand safety
Ad Controls enable you to manage and review the ad content that runs in your games and apps in one central location. That means it's simple to find, review, and block unwanted creatives.
First price auction
In order to create a transparent market for all, we are excited to announce that Unity’s Unified Auction has fully transitioned from a second price auction to a first price auction.