You’ve spent months, possibly years, working on a game that you know will be a hit. You’re nearing the end of the development cycle, and are starting to wonder how you’re going to make this game go viral. You poured your blood, sweat, and tears into this game – how do you turn it into a smashing success? You’ll find out in this step-by-step guide on how to grow your mobile game, keep your players engaged, and measure your success. Read about all of the channels you can use to grow your game effectively, optimization strategies to get your game in front of millions of people, challenges most game developers face (and how to avoid them), and monetization tips to increase your revenue.
Learn more about Unity

Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.

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What you need to know about monitoring and optimizing your user acquisition campaigns in the Unity Ads Dashboard

This article describes how to use your advertising goals to choose your bid strategy and how those strategies can affect your overall UA campaign performance.

Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.

This article will focus on four organic approaches that are essential building blocks for a wider marketing strategy and which of them is the right approach for your game and audience.

Level-up your user acquisition strategy with these best practices from our Unity experts.

Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.

Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.
A look back on the mobile gaming industry in 2019 and what to expect in 2020