Unity Ads Best Practices | Unity

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  • Key takeaways from the 2020 Mobile Game Monetization Report41:22

    Key takeaways from the 2020 Mobile Game Monetization Report

    Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.

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  • Product and marketing updates: August 2022

    Product and marketing updates: August 2022

    Learn how Dodreams uses Unity Mediation to optimize their monetization, get access to Vungle's demand now available for in-app bidding, and learn the UA best practices.

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  • Best practices for user acquisition campaigns using automated bidding

    Best practices for user acquisition campaigns using automated bidding

    To help advertisers run successful campaigns with automated bidding, our experts put together this list of best practices and recommendations to consider.

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  • Learn about Ad Creatives for user acquisition campaigns

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  • The guide to launching user acquisition campaigns with Unity Ads

    The guide to launching user acquisition campaigns with Unity Ads

    What you need to know about monitoring and optimizing your user acquisition campaigns in the Unity Ads Dashboard

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  • Your guide to Unity bid strategies

    Your guide to Unity bid strategies

    This article describes how to use your advertising goals to choose your bid strategy and how those strategies can affect your overall UA campaign performance.

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  • Finding the right mobile game monetization partner

    Finding the right mobile game monetization partner

    Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.

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  • Explore how to set up attribution for your acquire campaigns

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  • Four organic marketing tactics to jumpstart user acquisition in 2022

    Four organic marketing tactics to jumpstart user acquisition in 2022

    This article will focus on four organic approaches that are essential building blocks for a wider marketing strategy and which of them is the right approach for your game and audience.

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  • User acquisition best practices

    User acquisition best practices

    Level-up your user acquisition strategy with these best practices from our Unity experts.

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  • Learn how to set up budgets for your acquire campaigns in Unity

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  • New high score – How hyper casuals took over the world

    New high score – How hyper casuals took over the world

    Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.

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  • The four monetization mistakes that are costing you money

    The four monetization mistakes that are costing you money

    Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.

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  • The 2020 Mobile Game Monetization Report

    The 2020 Mobile Game Monetization Report

    A look back on the mobile gaming industry in 2019 and what to expect in 2020

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  • The beginner's guide to growing your mobile game

    The beginner's guide to growing your mobile game

    Mobile Game Marketing Guide to detail all of the channels and tactics Unity provides to grow your mobile app, keep players engaged, monetize your players, and metrics for success.

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