Best Practices

  • Finding the right mobile game monetization partner

    Finding the right mobile game monetization partner

    Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.

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  • Four organic marketing tactics to jumpstart user acquisition in 2022

    Four organic marketing tactics to jumpstart user acquisition in 2022

    This article will focus on four organic approaches that are essential building blocks for a wider marketing strategy and which of them is the right approach for your game and audience.

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  • User acquisition best practices

    User acquisition best practices

    Level-up your user acquisition strategy with these best practices from our Unity experts.

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  • Learn about Ad Creatives for user acquisition campaigns

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  • Increasing Player LTV: Tips and tricks you need to know

    Increasing Player LTV: Tips and tricks you need to know

    The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metric that matters: Lifetime Value

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  • Campaign management best practices

    Campaign management best practices

    Check out our best practices and recommendations to help your campaigns thrive under new ad tracking rules in iOS 14.5.

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  • Explaining the ATT prompt to users

    Explaining the ATT prompt to users

    Help your users understand why they are receiving the Apple prompt with our new context screen.

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  • Explore how to set up attribution for your acquire campaigns

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  • New high score – How hyper casuals took over the world

    New high score – How hyper casuals took over the world

    Join Paul H. Müller, CTO of Adjust, and Agatha Hood, Head of Global Ad Sales at Unity, for a lively discussion on the rapid rise of hyper casuals, as well as the outlook for mobile games in general.

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  • The four monetization mistakes that are costing you money

    The four monetization mistakes that are costing you money

    Monetizing your mobile game is hard work. By the end of this guide, you will learn how to successfully grow your mobile game.

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  • Learn how to set up budgets for your acquire campaigns in Unity

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  • The 2020 Mobile Game Monetization Report

    The 2020 Mobile Game Monetization Report

    A look back on the mobile gaming industry in 2019 and what to expect in 2020

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  • Key takeaways from the 2020 Mobile Game Monetization Report38:35

    Key takeaways from the 2020 Mobile Game Monetization Report

    Unity has all of the monetization data we had from 2019, and put together The 2020 Mobile Game Monetization Report to help you monetize your games better.

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  • The beginner's guide to growing your mobile game

    The beginner's guide to growing your mobile game

    Mobile Game Marketing Guide to detail all of the channels and tactics Unity provides to grow your mobile app, keep players engaged, monetize your players, and metrics for success.

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