Lexus drives next-gen virtual productions with Unity

Listen as Lexus and its agency Team One explain how Unity is transforming their virtual productions. Discover how the automaker and its creative partners use real-time 3D to create high-fidelity imagery and videos faster, more cost-effectively, and at an unprecedented scale.

Want to learn more about how Lexus is using Unity to reimagine the production process for advertising/marketing content? Check out this post as well as in-depth technical guide to using Unity to create high-end visualizations.

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Lexus LC 500: Real-time results
Lexus LC 500: Real-time results

Check out a series of videos of Lexus’ vehicle rendered in Unity in real-time.

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Synthetic Data: A Scalable Way to Train Perception Systems (GTC 2020)
Synthetic Data: A Scalable Way to Train Perception Systems (GTC 2020)

Watch this GTC 2020 talk from Unity VP of AI and Machine Learning Danny Lange.

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