Lexus LC 500: Real-time results

Get technical insight into how the studio Light & Shadows built this stunning real-time 3D experience in this blog post.

Check out the high-fidelity graphics that can be achieved with Unity.

Watch the real-time rendered car driving through various cityscapes and landscapes in a “commercial” that was created in under a week. Learn more in this blog post.

Hear from leaders at Lexus, Team One and Unity on how real-time 3D is changing the status quo for automotive marketing.

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How Honda’s designers use Unity to create stunning, interactive presentations
How Honda’s designers use Unity to create stunning, interactive presentations

Since 2019, Unity has worked with Honda to develop custom Unity Editor tools that enable its design team to...

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Lexus drives next-gen virtual productions with Unity
Lexus drives next-gen virtual productions with Unity

Learn how Lexus is reimagining the production process for digital marketing.

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