XR and RT3D in Marketing Strategies

Augmented reality (AR), virtual reality (VR), and mixed reality (MR) – collectively known as XR – are making inroads in the automotive industry. Leading OEMs and suppliers are making substantial investments in XR experiences that complement every stage of the product lifecycle and customer journey.

Watch the webinar to learn how a global market leader in the automotive industry partnered with Hong Kong startup Visionaries 777 to tackle the ever-growing challenge of customer acquisition in a digital age.

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AR & VR: How the industrial market is embracing spatial computing
AR & VR: How the industrial market is embracing spatial computing

From product design and manufacturing to equipment training and maintenance, and all the way through to the...

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Reimagining in-vehicle experiences with real-time 3D
Reimagining in-vehicle experiences with real-time 3D

Unity is teaming up with NXP Semiconductors, the world’s largest provider of automotive semiconductors, to ...

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