“70% of B2B decision makers say they are open to making new, fully self-serve or remote purchases in excess of $50,000, and 27% would spend more than $500,000.”
McKinsey
B2B buyer behaviors are on the move, and the pressure is on for marketers to adopt new technologies to meet the growing demands of buyer expectations.
Check out this e-book investigating the changing world of B2B buyer behaviors, and get insight into:
- New buying behavior patterns, including the shift towards making high-value purchases online.
- What is driving the change in buyer behavior, where the metaverse fits in, and what the new normal looks like.
- An example of a manufacturing machinery company using real-time 3D technology to better connect with its customers virtually, how they reduced costs by 80% by using 3D data across multiple use cases, and other results they achieved.
- Guidance on where to start with real-time 3D technology, and the reasons why you should do it now.
