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Bringing B2B marketing into the metaverse

“70% of B2B decision makers say they are open to making new, fully self-serve or remote purchases in excess of $50,000, and 27% would spend more than $500,000.” 
McKinsey

B2B buyer behaviors are on the move, and the pressure is on for marketers to adopt new technologies to meet the growing demands of buyer expectations. 

Check out this e-book investigating the changing world of B2B buyer behaviors, and get insight into:

  • New buying behavior patterns, including the shift towards making high-value purchases online.
  • What is driving the change in buyer behavior, where the metaverse fits in, and what the new normal looks like.
  • An example of a manufacturing machinery company using real-time 3D technology to better connect with its customers virtually, how they reduced costs by 80% by using 3D data across multiple use cases, and other results they achieved.
  • Guidance on where to start with real-time 3D technology, and the reasons why you should do it now.

Want to get started today? 
Get your free trial of Unity Industrial Collection – everything you need in one bundle.


 

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Three ways companies are shifting strategies with 3D marketing post-pandemic
Three ways companies are shifting strategies with 3D marketing post-pandemic

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Trends report 2022: How emerging technologies are shaping the future of industry
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