Learn how enterprises are overcoming COVID-19 challenges by turning to immersive technologies, and how these tools will continue to affect the way we work in 2021.
The COVID-19 pandemic took the world by storm, introducing a myriad of unprecedented challenges. From adapting to remote work to the difficulties of social distancing, companies faced workplace and facility interruptions, canceled events, and more.
With the physical world upended, teams turned to virtual tools to stay on track: A Unity survey found that 63% of surveyed companies used immersive technologies like real-time 3D, augmented reality (AR), and virtual reality (VR) to navigate the challenges of COVID-19*.
On top of a considerable pivot in working conditions during the pandemic, industry experts anticipate that the wide range of ways companies have embraced these tools will continue to shape work in 2021. Learn more about how experts at Unity, Microsoft, Oculus, and NVIDIA predict enterprise adoption of AR, VR, and more will be affected in our 2021 Immersive Technology Trends report.
Watch this video to see a snapshot of these trends:
Although many of these trends have been on the rise for years, some are just beginning to emerge in response to the pandemic and innovators have been quick to adopt. Even with the sudden shift to remote work, organizations were able to tackle business challenges with real-time 3D to enable human connection and cross-functional collaboration regardless of geographic location.
Read on to discover how 5 organizations are overcoming hurdles with the help of Unity:
Pininfarina: Enabling remote collaboration
Automotive design firm Pininfarina has been using virtual reality for a number of years, however, they did not realize how useful it would be as they transitioned to remote work. Its 900 employees were able to continue collaborating and conducting design reviews seamlessly across three continents despite lockdowns around the globe.
Siemens: Using digital twins to connect customers and employees
Siemens continues to connect employees and customers with a virtual simulation lab that they created in two weeks. The lab is a digital twin representation of the physical Siemens location in Munich and allows them to continue demonstrating projects virtually, such as their dust remover demonstrator. To top it all off, it was a winner of the Unity Awards in 2020.
Stratasys: Launching products virtually
As physical events began to be canceled, Stratasys had to change its plans surrounding the global launch of its new Stratasys J55 3D printer. Working in partnership with Visionaries 777, they created an AR mobile application to help customers across the world visualize the new 3D printer in any physical space at 1:1 scale from the safety of their own home or office.
Volkswagen: Virtually transforming auto shows
With the cancellation of the Geneva International Motor Show, a key event for Volkswagen, the automaker made history by hosting its very first virtual motor show. Working with Endava, VW showcased 36 vehicles in great detail with a 360°, real-time 3D experience and allowed visitors to interact with its new models from their web browser anywhere in the world.
U.S. Department of Veterans Affairs: Modernizing crisis skills training
Proper use of personal protective equipment (PPE) is critical to staff and patient safety, but effective training materials are critical for healthcare workers. At the onset of the COVID-19 pandemic, the U.S. Department of Veterans Affairs (VA) worked with the studio Immersion to provide healthcare workers and service members an interactive, web-based safety training experience for putting on and removing PPE.
Download our 2021 Immersive Technology Trends Report
*Unity Research study “2020 Immersive Tech Trends survey”, 130 Unity industrial customers, conducted on October 27-Nov 2, 2020.