Unity Technologies

  • Product and marketing updates: April 2022

    Product and marketing updates: April 2022

    Learn about the recent updates to Unity Mediation A/B testing, increased visibility for ad campaigns, and register for upcoming webinars.

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  • Finding the right mobile game monetization partner

    Finding the right mobile game monetization partner

    Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.

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  • Product and marketing updates: March 2022

    Product and marketing updates: March 2022

    Here are Unity Ads product and marketing updates, from new gaming industry data, action steps for Google Families policy, and the latest Unity Ads SDK.

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  • Unity Gaming Report 2022: Five insights on the gaming industry today

    Unity Gaming Report 2022: Five insights on the gaming industry today

    Discover new data-driven learnings that you can use to fuel your game’s success.

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  • Creative Uploads Hub for Unity Ads

    Creative Uploads Hub for Unity Ads

    View this one-pager to learn about the Creatives Upload Hub and how to centralize your ad creative management

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  • Product and marketing updates: January to February 2022

    Product and marketing updates: January to February 2022

    Here are Unity Ads product and marketing updates, from Ad Controls to migrating from MoPub Mediation and avoiding null values in SKAd post-backs.

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  • Transferring revenue to start a user acquisition campaign

    Transferring revenue to start a user acquisition campaign

    Unity allows you to allocate a portion of your ad revenue into an advertising budget to start a user acquisition campaign.

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  • Best practises for user acquisition campaigns optimization

    Best practises for user acquisition campaigns optimization

    Launch a user acquisition campaign and learn how to use all possible levers at your disposal in order to get the most performance.

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  • Configuring and editing budgets

    Configuring and editing budgets

    Follow these steps to configure and edit budgets for your user acquisition campaigns.

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  • User acquisition best practices

    User acquisition best practices

    Level-up your user acquisition strategy with these best practices from our Unity experts.

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  • Passing post-install events to Unity

    Passing post-install events to Unity

    Learn about event parameters and SKAdNetwork postback integration.

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  • User acquisition best practices

    User acquisition best practices

    Level-up your user acquisition strategy with these best practices from our Unity experts.

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  • Beginners guide to growing your mobile game

    Beginners guide to growing your mobile game

    Explore a chapter on attribution metrics to track when deploying your user acquisition campaigns.

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  • Campaign management best practices

    Campaign management best practices

    Learn about the role SKAd post-backs play in conversion attribution.

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  • Understanding attribution links

    Understanding attribution links

    Learn how to configure attribution links while configuring and managing your campaigns in Unity.

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  • How does install attribution work?

    How does install attribution work?

    Quick overview on how the attribution process works at Unity.

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  • Configuring attribution links install tracking

    Configuring attribution links install tracking

    This article explains how to integrate a third-party install tracking service or your own application servers in order to notify Unity Ads of new installs in your iOS and Android games.

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  • Google’s privacy changes - what you need to know

    Google’s privacy changes - what you need to know

    What is changing and when, and what action developers need to take for Google's rollout of privacy changes specific to Android devices.

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  • Migrating to Unity Mediation

    Migrating to Unity Mediation

    Tips on how to switch to Unity Mediation from another mediation solution.

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  • How Ad Controls puts Uken in the drivers seat

    How Ad Controls puts Uken in the drivers seat

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