Unity Technologies

  • Product and marketing updates: November and December 2022

    Product and marketing updates: November and December 2022

    Get the Unity Ads SDK 4.4.1, try the new Ads Controls feature, and get answers to user acquisition questions.

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  • How Candivore made Match Masters a success using Unity’s ROAS Campaigns

    How Candivore made Match Masters a success using Unity’s ROAS Campaigns

    See how Candivore used Unity's ROAS campaigns & user acquisition tools to target their most valuable players, and generated revenue for Match Masters with IAPs.

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  • Product and marketing updates: August 2022

    Product and marketing updates: August 2022

    Learn how Dodreams uses Unity Mediation to optimize their monetization, get access to Vungle's demand now available for in-app bidding, and learn the UA best practices.

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  • Best practices for user acquisition campaigns using automated bidding

    Best practices for user acquisition campaigns using automated bidding

    To help advertisers run successful campaigns with automated bidding, our experts put together this list of best practices and recommendations to consider.

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  • Product and marketing updates: June & July 2022

    Product and marketing updates: June & July 2022

    New testing devices feature for Unity Mediation and see how Trailmix grew to global success.

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  • How Dodreams achieves the perfect blend of monetization and a winning player experience

    How Dodreams achieves the perfect blend of monetization and a winning player experience

    Unity Mediation has helped optimize Dodreams' ad revenue and enabled them to implement a hybrid monetization approach.

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  • How Trailmix went from soft launch to a global success using Unity's Performance Campaigns

    How Trailmix went from soft launch to a global success using Unity's Performance Campaigns

    Trailmix sees success with Unity's Audience Pinpointer to run their user acquisition efforts for their game Love & Pies

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  • The guide to launching user acquisition campaigns with Unity Ads

    The guide to launching user acquisition campaigns with Unity Ads

    What you need to know about monitoring and optimizing your user acquisition campaigns in the Unity Ads Dashboard

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  • Your guide to Unity bid strategies

    Your guide to Unity bid strategies

    This article describes how to use your advertising goals to choose your bid strategy and how those strategies can affect your overall UA campaign performance.

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  • Product and marketing updates: May 2022

    Product and marketing updates: May 2022

    Get the Unity Ads SDK 4.2.1, manage your campaigns better, and see how Paradyme doubled their ad revenue.

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  • Product and marketing updates: April 2022

    Product and marketing updates: April 2022

    Learn about the recent updates to Unity Mediation A/B testing, increased visibility for ad campaigns, and register for upcoming webinars.

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  • Finding the right mobile game monetization partner

    Finding the right mobile game monetization partner

    Here’s what developers can look for in a monetization partner to better prepare for industry challenges and achieve their goals.

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  • Product and marketing updates: March 2022

    Product and marketing updates: March 2022

    Here are Unity Ads product and marketing updates, from new gaming industry data, action steps for Google Families policy, and the latest Unity Ads SDK.

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  • Creative Uploads Hub for Unity Ads

    Creative Uploads Hub for Unity Ads

    View this one-pager to learn about the Creatives Upload Hub and how to centralize your ad creative management

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  • Product and marketing updates: January to February 2022

    Product and marketing updates: January to February 2022

    Here are Unity Ads product and marketing updates, from Ad Controls to migrating from MoPub Mediation and avoiding null values in SKAd post-backs.

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  • Transferring revenue to start a user acquisition campaign

    Transferring revenue to start a user acquisition campaign

    Unity allows you to allocate a portion of your ad revenue into an advertising budget to start a user acquisition campaign.

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  • Best practises for user acquisition campaigns optimization

    Best practises for user acquisition campaigns optimization

    Launch a user acquisition campaign and learn how to use all possible levers at your disposal in order to get the most performance.

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  • Configuring and editing budgets

    Configuring and editing budgets

    Follow these steps to configure and edit budgets for your user acquisition campaigns.

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  • User acquisition best practices

    User acquisition best practices

    Level-up your user acquisition strategy with these best practices from our Unity experts.

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  • Passing post-install events to Unity

    Passing post-install events to Unity

    Learn about event parameters and SKAdNetwork postback integration.

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