Pubvertiser Flow Links Attribution

Learn about event parameters and SKAdNetwork postback integration.

Level-up your user acquisition strategy with these best practices from our Unity experts.

Explore a chapter on attribution metrics to track when deploying your user acquisition campaigns.

SKAd post-backs play an important role in conversion attribution. When a user installs and launches an app after viewing an ad, the device notifies the ad network to validate the install.

Learn about the role SKAd post-backs play in conversion attribution.

Learn how to configure attribution links while configuring and managing your campaigns in Unity.

Quick overview on how the attribution process works at Unity.

This article explains how to integrate a third-party install tracking service or your own application servers in order to notify Unity Ads of new installs in your iOS and Android games.