Pubvertiser Flow Links Attribution
Content hubs with 3 streams for Pubvertiser flow: Creatives, Attribution & Budget
Passing post-install events to Unity
Learn about event parameters and SKAdNetwork postback integration.
User acquisition best practices
Level-up your user acquisition strategy with these best practices from our Unity experts.
Beginners guide to growing your mobile game
Explore a chapter on attribution metrics to track when deploying your user acquisition campaigns.
Avoiding null values for SKAd post-backs
SKAd post-backs play an important role in conversion attribution. When a user installs and launches an app after viewing an ad, the device notifies the ad network to validate the install.
Campaign management best practices
Learn about the role SKAd post-backs play in conversion attribution.
Understanding attribution links
Learn how to configure attribution links while configuring and managing your campaigns in Unity.
How does install attribution work?
Quick overview on how the attribution process works at Unity.
Configuring attribution links install tracking
This article explains how to integrate a third-party install tracking service or your own application servers in order to notify Unity Ads of new installs in your iOS and Android games.